Joined as a data analyst but turned to a product manager on my third week

CodeSandbox

April 2021 - March 2024

I joined CodeSandbox to build a product that developers love.

• First, I focused on analytics enablement and building an analytics stack that will scale with a startup's needs.
• Turned out early on, there are a lot of opportunities around anonymous users, user onboarding, etc. so I was promoted to a Product Manager focusing on Growth.
• The Product Growth effort evolved into expanding product-market fit as it became evident that the use-cases we were addressing did not align with the ideal product usage frequency for monetization. Over 6 months, we conducted more than 300 user interviews to ensure we were building the right thing while the new product started to take off.
• As a Product Manager, I successfully scaled a new product from 0 to 45k Weekly Active Users (WAU), targeting daily usage. Simultaneously, leveraging the existing user base, we grew from 700k to 3M users, mainly driven by SEO and the open-sourcing of our core functionality as Sandpack, which introduced an open-source growth loop.
• Later, my focus as a PM shifted to improving the editing experience and introducing a product-led sales angle while we were seeking for the right (usage-based billing) monetization approach.
• In the meantime, I established a modern data stack, spearheaded lifecycle marketing, implemented analytics for our community and developer relations (devrel) initiatives, and addressed all data-related needs typical of a Series A startup.

Product mentoring and advisory

Jan 2020 - Present

• Lennys Community Mentorship Program - Help fellow product managers reach their goals
• Growthmentor - 1:1 mentorship
• Xeropan (Jun 2020 - Dec 2021) - Served as fractional growth product manager for the Xeropan team with a focus on activation, engagement, and monetization. Also built out the analytics stack.

Head of Product Analytics

eDreams Odigeo

Mar 2019 - March 2021

Led 2 PMs and an analytics team (analysts and data engineers) to introduce new and improve existing growth loops. We run several experiments and A/B tests to deliver delightful user experiences and drive business metrics. Reshaped the Product Analytics stack to maximize insights delivery within the company.

Product Manager, Growth

Gitlab Inc.

Oct 2018 - Mar 2019

Started to build out the Growth function in the product team that focused on Product-Led Growth. I partnered with different teams for analytics enablement, explore user behavior, discover growth opportunities, and ensured telemetry from both self-hosted and SaaS products.

Product Data Scientist

Gameloft

Oct 2017 - Oct 2018

My main challenge was to deliver business impact through experimentation and understand the user behavior, ecosystems, and long-term trends covering the full cycle of data and product

• Investigate the whys and solve the relevant problems within a crossfunctional team
• Listen to users, validate and introduce delightful changes to games
• Support growth from soft launch, throughout the full lifecycle
• Led projects to bring churn prevention and recommendation systems for ads and in-game assets into games that resulted in 21% MRR growth.

Data Scientist & Data team lead

eDreams Odigeo (liligo.com)

Jan 2015 - Oct 2017

Joined as a first data scientist to the liligo team, led data initiatives from day 2, and I scaled the data team to a 3-person team. My mission was to teach and coach people in the company to be data-driven and utilize our data to enable better business and product decisions.

• Full ownership around analytics related projects, initiatives ( experiments, A/B testing, TV optimisation, forecasting, budgeting, etc.), and the data platform
• Product manager for internal analytics tools (Data Observability, Predictions, and Fraud detection)

Data Engineer

I-Insight Ltd.

July 2014 - Dec 2014

Responsible for finding data solutions to clients` needs. Developed data integrations and served as an R developer expert.

Software Engineer & Data Engineer

DBX

Jan 2010 - Aug 2014

I was involved and lately led many BI and DWH projects. In addition, developed and maintained Ruby on Rails applications.